The Recent Shift from the Passive to the Active Consumer

Thomas Thiede, Judith Schacherreiter^*)*)Dr. iur., Dipl.-Jur., LL.B., LL.M., Institute for European Tort Law, Austrian Academy of Sciences and University of Graz; Centre for European Private Law, University of Graz.^**)**)PD Dr. iur., Department of European, International and Comparative Law, University of Vienna. The authors wish to express their sincere thanks to Andrew Bell, University of Birmingham, UK, for providing his excellent linguistic expertise as well as to an anonymous reviewer for revealing crucial issues to be addressed.ALJ 2015, 23 Heft 1 v. 21.4.2015